Book ID:
2400/1027590
Publisher:
Sankt-Peterburg: Aleteiia
Pages #:
308
ISBN:
978-5-907030-81-7
Publish Date:
2018
Tirage
-
Cover Type:
Hardcover
Weight:
0,435 kg.
Size:
22 cm.
USD Price:
19,00
EUR Price:
17,30
GBP Price:
14,65
Цена, РУБ:
1425,00
Categories:
Media, Information and Communication
Culture/Theatre/Cinema/Music
Available:
Check the availability
Kniga posviashchena roli oformleniia vitrin v reklamnykh kampaniiakh po prodvizheniiu kak samogo torgovogo zavedeniia, tak i prodavaemoi v nem produktsii. V issledovanii avtorom privoditsia podrobnaia klassifikatsiia vitrinnogo oformleniia, opisyvaiutsia razlichnye podkhody k reklamnomu napolneniiu vnutrivitrinnogo prostranstva, a takzh etendentsii razvitiia etogo napravleniia reklamy. V rabote takzhe rassmatrivaetsia istoriia stanovleniia i razvitiia vitrinnoi reklamy v Rossii, RSFSR, SSSR v 1890-1930-kh godakh