Ocherki istorii rossiiskoi reklamy.. Kn.5: "Rol' ulichnykh vitrin v sozdanii obraza torgovogo zavedeniia i prodvizhenii tovarov, reklamnoe oformlenie naruzhnykh vitrin magazinov na territorii Rossiiskoi imperii - RSFSR - SSSR [konets XIX veka - 30-e gody XX veka] / predisl. I. Mozgovogo

Author: Ignatenko A.A.

Ignatenko A.A. Ocherki istorii rossiiskoi reklamy.

Book ID:

2400/1027590

Publisher:

Sankt-Peterburg: Aleteiia

Pages #:

308

ISBN:

978-5-907030-81-7

Publish Date:

2018

Tirage

-

Cover Type:

Hardcover

Weight:

0,435 kg.

Size:

22 cm.

USD Price:

19,00

EUR Price:

17,30

GBP Price:

14,65

Categories:

Media, Information and Communication
Culture/Theatre/Cinema/Music

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Kniga posviashchena roli oformleniia vitrin v reklamnykh kampaniiakh po prodvizheniiu kak samogo torgovogo zavedeniia, tak i prodavaemoi v nem produktsii. V issledovanii avtorom privoditsia podrobnaia klassifikatsiia vitrinnogo oformleniia, opisyvaiutsia razlichnye podkhody k reklamnomu napolneniiu vnutrivitrinnogo prostranstva, a takzh etendentsii razvitiia etogo napravleniia reklamy. V rabote takzhe rassmatrivaetsia istoriia stanovleniia i razvitiia vitrinnoi reklamy v Rossii, RSFSR, SSSR v 1890-1930-kh godakh