Book ID:
1520/643440
Publisher:
Moskva: Flinta: Nauka
Pages #:
296
ISBN:
978-5-9765-1112-5
Publish Date:
2011
Tirage
500
Cover Type:
Paperback
Weight:
0,285 kg.
Size:
21 cm.
USD Price:
14,00
EUR Price:
10,00
GBP Price:
9,05
Цена, РУБ:
1050,00
Categories:
Linguistics
Media, Information and Communication
Available:
Check the availability
Kollektivnaia monografiia soderzhit rezul'taty podrobnogo issledovaniia reklamnogo diskursa (obshchaia kharakteristika, kommunikativnye strategii i taktiki, bazovye kontsepty i tsennosti, tendentsii razvitiia), a takzhe mnogoaspektnogo analiza reklamnogo teksta i ego sostavliaiushchikh. Bol'shoe vnimanie udeleno kharakteristike sposobov sozdaniia iazykovoi igry