Imidzhevaia strategiia Rossii v kontekste mirovogo opyta. / Pod red. I.A. Vasilenko

Author: Vasilenko I.A.

Vasilenko I.A. Imidzhevaia strategiia Rossii v kontekste mirovogo opyta.

Book ID:

1728/732990

Publisher:

Moskva: Mezhdunarodnye otnosheniia

Pages #:

359

ISBN:

978-5-7133-1433-0

Publish Date:

2013

Tirage

1000

Cover Type:

Hardcover

Weight:

0,575 kg.

Size:

22 cm.

USD Price:

27,00

EUR Price:

22,50

GBP Price:

17,45

Цена, РУБ:

2025,00

Categories:

Politics

Available:

Check the availability

V knige rassmatrivaiutsia vozmozhnosti formirovaniia imidzhevoi strategii Rossii s uchetom natsional'nogo i mirovogo opyta. Predstavleny sovremennye tekhnologii natsional'nogo brendinga, otsenivaetsia pozitivnyi opyt rebrendinga vedushchikh gosudarstv sovremennogo mira v kontekste problemy natsional'nogo i universal'nogo. Razrabotan strategicheskii podkhod k formirovaniiu sovremennogo imidzha Rossii