Book ID:
1728/732990
Publisher:
Moskva: Mezhdunarodnye otnosheniia
Pages #:
359
ISBN:
978-5-7133-1433-0
Publish Date:
2013
Tirage
1000
Cover Type:
Hardcover
Weight:
0,575 kg.
Size:
22 cm.
USD Price:
27,00
EUR Price:
22,50
GBP Price:
17,45
Цена, РУБ:
2025,00
Categories:
Politics
Available:
Check the availability
V knige rassmatrivaiutsia vozmozhnosti formirovaniia imidzhevoi strategii Rossii s uchetom natsional'nogo i mirovogo opyta. Predstavleny sovremennye tekhnologii natsional'nogo brendinga, otsenivaetsia pozitivnyi opyt rebrendinga vedushchikh gosudarstv sovremennogo mira v kontekste problemy natsional'nogo i universal'nogo. Razrabotan strategicheskii podkhod k formirovaniiu sovremennogo imidzha Rossii