Book ID:
1752/743390
Publisher:
Moskva: Russkii mir'
Pages #:
400
ISBN:
978-5-89577-140-2
Publish Date:
2013
Tirage
1500
Cover Type:
Hardcover
Weight:
1,195 kg.
Size:
23 cm.
USD Price:
39,00
EUR Price:
32,50
GBP Price:
25,20
Цена, РУБ:
2925,00
Categories:
Culture/Theatre/Cinema/Music
Available:
Check the availability
(Bol'shaia moskovskaia biblioteka. Iskusstvo) V knige proslezhivaetsia evoliutsiia naruzhnoi reklamy Moskvy ot XVII veka i do nashikh dnei. Izlozhennyi v khronologicheskom poriadke material daet nagliadnoe predstavlenie o tekh slozhnykh i neodnoznachnykh protsessakh, kotorye vliiali ne tol'ko na reklamnoe oformlenie Moskvy, no i na zhizn' goroda v tselom. Vpervye predpriniato kompleksnoe issledovaniia istorii moskovskoi naruzhnoi reklamy, osnovanne na dokumental'nykh istochnikakh: arkhivnykh dokumentakh, vospominaniiakh sovremennikov, original'nykh illiustrativnykh materialakh i t.d. Sostavlena tipologiia reklamonositelei, raskryvaiushchaia moment zarozhdeniia togo ili inogo vida reklamonositelelei v Moskve, ego kharakternye osobennosti, peripetii i perspektivy istoricheskogo razvitiia