Sovremennye reklamnye tekhnologii: teoriia i praktika: materialy V mezhdunarodnoi nauchno-prakticheskoi konferentsii [zaochnoi], 9 oktiabria 2014 g., g. Tambov / otv. red. A.V. Prokhorov

Sovremennye reklamnye tekhnologii

Book ID:

2154/916240

Publisher:

Tambov: Biznes-Nauka-Obshchestvo

Pages #:

111

ISBN:

978-5-4343-0561-7

Publish Date:

2014

Tirage

100

Cover Type:

Paperback

Weight:

0,145 kg.

Size:

20 cm.

USD Price:

16,00

EUR Price:

14,55

GBP Price:

12,35

Categories:

Media, Information and Communication

Available:

Check the availability

V sbornike predstavleny materialy po sleduiushchim napravleniiam: innovatsionnye podkhody v reklamnoi i PR-deiatel'nosti; sovremennye kontseptsii brendinga; territorial'nyi i stranovoi brending; iazykovye osobennosti sovremennoi reklamy; reklama v sotsial'nykh servisakh; aktual'nye problemy podgotovki spktsialistov v sfere reklamy i PR