Book ID:
2562/1108880
Publisher:
Moskva: Flinta
Pages #:
368
ISBN:
978-5-9765-4066-8
Publish Date:
2019
Tirage
500
Cover Type:
Paperback
Weight:
0,375 kg.
Size:
20 cm.
USD Price:
14,00
EUR Price:
12,75
GBP Price:
10,80
Цена, РУБ:
1050,00
Categories:
Linguistics
Media, Information and Communication
Available:
Check the availability
Tsel' issledovaniia - ustanovlenie obshchikh zakonomernostei i natsional'no-kul'turnoi spetsifiki miromodelirovaniia v reklamnykh diskursakh Velikobritanii i Rossii. V knige rassmatrivaiutsia makrostruktury diskursivnykh mirov v sopostavitel'nom aspekte; vyiavliaetsia vedushchee svoistvo diskursivnykh mirov v britanskoi i rossiiskoi kommercheskoi reklame; s tochki zreniia profilirovaniia lingvokontseptov, obladaiushchikh miromodeliruiushchim potentsialom, analiziruiutsia diskursivnye miry v kommercheskoi reklame dvukh stran; razrabatyvaetsia tipologiia tekstovykh mirov. Materialom dlia issledovaniia sluzhit innovatsionnaia setevaia reklama