Book ID:
2630/1141760
Publisher:
Moskva: IuNITI-DANA
Pages #:
247
ISBN:
978-5-238-03353-2
Publish Date:
2020
Tirage
500
Cover Type:
Hardcover
Weight:
0,355 kg.
Size:
22 cm.
USD Price:
33,00
EUR Price:
30,00
GBP Price:
25,40
Цена, РУБ:
2475,00
Categories:
Economics/Statistics
Available:
Check the availability
Na osnove lichnogo mnogoletnego opyta knigoizdatel'skoi deiatel'nosti avtor rassmatrivaet aktual'nye problemy i ekonomicheskie faktory uspeshnogo knigoizdaniia, takie kak razrabotka biznes-plana izdaniia knigi, otsenka effektivnosti proizvodstva knig i uchebnikov na osnove ikh zhiznennogo tsikla, analiz i otsenka riskov knigoizdaniia, formirovanie marketingovoi strategii, tsenoobrazovanie, strategicheskoe planirovanie otrasli