Knigoizdanie v sovremennoi Rossii. Ekonomicheskii aspekt

Author: Eriashvili N.D.

Eriashvili N.D. Knigoizdanie v sovremennoi Rossii.

Book ID:

2630/1141760

Publisher:

Moskva: IuNITI-DANA

Pages #:

247

ISBN:

978-5-238-03353-2

Publish Date:

2020

Tirage

500

Cover Type:

Hardcover

Weight:

0,355 kg.

Size:

22 cm.

USD Price:

33,00

EUR Price:

30,00

GBP Price:

25,40

Categories:

Economics/Statistics

Available:

Yes

Na osnove lichnogo mnogoletnego opyta knigoizdatel'skoi deiatel'nosti avtor rassmatrivaet aktual'nye problemy i ekonomicheskie faktory uspeshnogo knigoizdaniia, takie kak razrabotka biznes-plana izdaniia knigi, otsenka effektivnosti proizvodstva knig i uchebnikov na osnove ikh zhiznennogo tsikla, analiz i otsenka riskov knigoizdaniia, formirovanie marketingovoi strategii, tsenoobrazovanie, strategicheskoe planirovanie otrasli