Imidzh regionov Rossii: innovatsionnye tekhnologii i strategii rebrendinga / pod red. I.A. Vasilenko

Imidzh regionov Rossii

Book ID:

2095/891060

Publisher:

Moskva: Mezhdunarodnye otnosheniia

Pages #:

288

ISBN:

978-5-7133-1551-1

Publish Date:

2016

Tirage

1000

Cover Type:

Hardcover

Weight:

0,435 kg.

Size:

22 cm.

USD Price:

19,00

EUR Price:

17,30

GBP Price:

14,65

Categories:

Media, Information and Communication
Politics
Economics/Statistics

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V monografii rassmatrivaiutsia vozmozhnosti formirovaniia sovremennogo imidzha rossiiskikh regionov s ispol'zovaniem innovatsionnykh tekhnologii rebrendinga. Predstavleny modeli, kontseptsii i tekhnologii territorial'nogo brendinga, a takzhe pozitivnyi opyt otechestvennykh regionov po ikh primeneniiu na Chukotke, v Bashkirii, Ekaterinburge, Novosibirske. Razrabotan strategicheskii podkhod k formirovaniiu sovremennogo imidzha rossiiskikh regionov: opredeleny tseli i perspektivy imidzhevoi politiki, vydeleny osnovnye kommunikatory, obosnovany kriterii otsenki imidzhevoi privlekatel'nosti regiona