Metafory v iazyke ekonomiki: metaforicheskie modeli i kognitivno-diskursivnye kharakteristiki

Author: Borodulina N.Iu., Glivenkova O.A., Guliaeva E.A., Makeeva M.N.

Borodulina N.Iu. Metafory v iazyke ekonomiki

Book ID:

2151/914970

Publisher:

Tambov: Biznes-Nauka-Obshchestvo

Pages #:

216

ISBN:

978-5-4343-0575-4

Publish Date:

2015

Tirage

300

Cover Type:

Paperback

Weight:

0,265 kg.

Size:

20 cm.

USD Price:

32,00

EUR Price:

29,10

GBP Price:

24,65

Categories:

Linguistics
Economics/Statistics

Available:

Check the availability

V knige analiziruetsia ispol'zovanie metafor v iazyke dlia spetsial'nykh tselei, v chastnosti, v iazyke ekonomiki. Metafory sluzhat osnovoi dlia formirovaniia terminov, oni takzhe vystupaiut v kachestve aktsentirovaniia tekh ili inykh kharakteristik sub'ektov, ob'ektov i sobytii ekonomicheskoi deistvitel'nosti, ikh otsenivaniia i vyrazheniia otnosheniia, a inogda i naviazyvaniia mneniia