Book ID:
2284/973230
Publisher:
Moskva: Iazyki slavianskoi kul'tury
Pages #:
632
ISBN:
978-5-94457-300-1
Publish Date:
2017
Tirage
300
Cover Type:
Hardcover
Weight:
1,155 kg.
Size:
24 cm.
USD Price:
34,00
EUR Price:
30,95
GBP Price:
26,20
Цена, РУБ:
2550,00
Categories:
Linguistics
Sociology
Economics/Statistics
Available:
Yes
(Studia philologica) Kompleksnost' podkhoda k etomu slozhnomu iavleniiu obespechena sovmeshcheniem metodik rossiiskikh i zarubezhnykh nauchnykh shkol, kooperatsiei shirokogo sotsiokul'turnogo i ekonomicheskogo konteksta s lingvisticheskim vzgliadom na kommunikativnuiu real'nost' rossiiskogo korporativnogo menedzhmenta. Diskursivnyi analiz ob'emnogo massiva ustnoi rechi liudei, rabotaiushchikh v rossiiskikh kompaniiakh dopolnen issledovaniem korporativnykh eticheskikh kodeksov, kinozhurnalov, delovoi perepiski, ofitsial'nykh vebsaitov, dress-kodov rossiiskikh kompanii. Rassmatrivaiutsia takzhe natsional'naia identichnost' reklamy, natsional'naia spetsifika rukovodstva, neformal'noe korporativnoe obshchenie, metody formirovaniia korporativnogo imidzha