Book ID:
2435/1044030
Publisher:
Stavropol': SKFU
Pages #:
211
ISBN:
978-5-9296-0937-4
Publish Date:
2018
Tirage
500
Cover Type:
Paperback
Weight:
0,275 kg.
Size:
21 cm.
USD Price:
22,00
EUR Price:
20,00
GBP Price:
16,95
Цена, РУБ:
1650,00
Categories:
Linguistics
Media, Information and Communication
Available:
Check the availability
V monografii rassmatrivaetsia fenomen reklamnogo teksta kak odnogo iz istochnikov formirovaniia kartiny sovremennogo mira cheloveka, sistemy ego tsennostnykh ustanovok, stereotipov povedeniia. Mekhanizmy takogo vozdeistviia zalozheny v tselom komplekse semioticheskikh sredstv v strukture kreolizovannogo reklamnogo teksta, prezhde vsego verbal'nykh, vizual'nykh, akusticheskikh