Reklama i PR. Smena strategii v novuiu epokhu: monografiia / pod red. E.A. Kartsevoi

Reklama i PR.

Book ID:

2749/1196200

Publisher:

Moskva; Berlin: Direkt-Media

Pages #:

195

ISBN:

978-5-4499-1903-8

Publish Date:

2021

Tirage

500

Cover Type:

Hardcover

Weight:

0,365 kg.

Size:

22 cm.

USD Price:

27,00

EUR Price:

24,55

GBP Price:

20,80

Цена, РУБ:

2160,00

Categories:

Media, Information and Communication

Available:

Yes

Avtory rassmatrivaiut sotsiokul'turnye tendentsii, opredeliaiushchie razvitie marketingovykh tekhnologii v tsifrovuiu epokhu, novye navyki reklamistov i spetsialistov po PR, innovatsionnye formaty vzaimodeistviia s potrebitelem, predlagaia chitateliam tsennuiu analitiku i proverennye opytom instrumenty uspeshnoi praktiki