Reklamnaia kommunikatsiia: Lingvokul'turnyi aspekt: Sbornik obzorov / Otv. red. N.N. Troshina

Reklamnaia kommunikatsiia

Book ID:

1526/645960

Publisher:

Moskva: INION RAN

Pages #:

173

ISBN:

978-5-248-00592-5

Publish Date:

2011

Tirage

300

Cover Type:

Paperback

Weight:

0,185 kg.

Size:

21 cm.

USD Price:

8,00

EUR Price:

6,20

GBP Price:

5,20

Цена, РУБ:

600,00

Categories:

Linguistics
Media, Information and Communication

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Check the availability

(Teoriia i istoriia iazykoznaniia) V knige rassmatrivaetsia lingvisticheskaia spetsifika verbal'nogo i neverbal'nogo aspektov reklamnogo soobshcheniia, priemy i modeli organizatsii reklamnogo teksta. Analiziruiutsia kommunikativnaia, esteticheskaia i sotsial'naia funktsii reklamy. Obsuzhdaiutsia natsional'no-kul'turnye i sviazannye s etim perevodcheskie problemy reklamy