Book ID:
1526/645960
Publisher:
Moskva: INION RAN
Pages #:
173
ISBN:
978-5-248-00592-5
Publish Date:
2011
Tirage
300
Cover Type:
Paperback
Weight:
0,185 kg.
Size:
21 cm.
USD Price:
8,00
EUR Price:
6,20
GBP Price:
5,20
Цена, РУБ:
600,00
Categories:
Linguistics
Media, Information and Communication
Available:
Check the availability
(Teoriia i istoriia iazykoznaniia) V knige rassmatrivaetsia lingvisticheskaia spetsifika verbal'nogo i neverbal'nogo aspektov reklamnogo soobshcheniia, priemy i modeli organizatsii reklamnogo teksta. Analiziruiutsia kommunikativnaia, esteticheskaia i sotsial'naia funktsii reklamy. Obsuzhdaiutsia natsional'no-kul'turnye i sviazannye s etim perevodcheskie problemy reklamy