Naruzhnaia reklama Moskvy. Istoriia, tipologiia, dokumenty

Author: Sazikov A.V., Vinogradova T.B.

Sazikov A.V. Naruzhnaia reklama Moskvy.

Book ID:

1752/743390

Publisher:

Moskva: Russkii mir'

Pages #:

400

ISBN:

978-5-89577-140-2

Publish Date:

2013

Tirage

1500

Cover Type:

Hardcover

Weight:

1,195 kg.

Size:

23 cm.

USD Price:

39,00

EUR Price:

32,50

GBP Price:

25,20

Цена, РУБ:

3120,00

Categories:

Culture/Theatre/Cinema/Music

Available:

Check the availability

(Bol'shaia moskovskaia biblioteka. Iskusstvo) V knige proslezhivaetsia evoliutsiia naruzhnoi reklamy Moskvy ot XVII veka i do nashikh dnei. Izlozhennyi v khronologicheskom poriadke material daet nagliadnoe predstavlenie o tekh slozhnykh i neodnoznachnykh protsessakh, kotorye vliiali ne tol'ko na reklamnoe oformlenie Moskvy, no i na zhizn' goroda v tselom. Vpervye predpriniato kompleksnoe issledovaniia istorii moskovskoi naruzhnoi reklamy, osnovanne na dokumental'nykh istochnikakh: arkhivnykh dokumentakh, vospominaniiakh sovremennikov, original'nykh illiustrativnykh materialakh i t.d. Sostavlena tipologiia reklamonositelei, raskryvaiushchaia moment zarozhdeniia togo ili inogo vida reklamonositelelei v Moskve, ego kharakternye osobennosti, peripetii i perspektivy istoricheskogo razvitiia