Book ID:
2095/891060
Publisher:
Moskva: Mezhdunarodnye otnosheniia
Pages #:
288
ISBN:
978-5-7133-1551-1
Publish Date:
2016
Tirage
1000
Cover Type:
Hardcover
Weight:
0,435 kg.
Size:
22 cm.
USD Price:
19,00
EUR Price:
17,30
GBP Price:
14,65
Цена, РУБ:
1425,00
Categories:
Media, Information and Communication
Politics
Economics/Statistics
Available:
Check the availability
V monografii rassmatrivaiutsia vozmozhnosti formirovaniia sovremennogo imidzha rossiiskikh regionov s ispol'zovaniem innovatsionnykh tekhnologii rebrendinga. Predstavleny modeli, kontseptsii i tekhnologii territorial'nogo brendinga, a takzhe pozitivnyi opyt otechestvennykh regionov po ikh primeneniiu na Chukotke, v Bashkirii, Ekaterinburge, Novosibirske. Razrabotan strategicheskii podkhod k formirovaniiu sovremennogo imidzha rossiiskikh regionov: opredeleny tseli i perspektivy imidzhevoi politiki, vydeleny osnovnye kommunikatory, obosnovany kriterii otsenki imidzhevoi privlekatel'nosti regiona