Imidzh regionov Rossii: innovatsionnye tekhnologii i strategii rebrendinga / pod red. I.A. Vasilenko

Book ID:

2095/891060

Publisher:

Moskva: Mezhdunarodnye otnosheniia

Pages #:

288

ISBN:

978-5-7133-1551-1

Publish Date:

2016

Tirage

1000

Cover Type:

Hardcover

Weight:

0,435 kg.

Size:

22 cm.

USD Price:

19,00

EUR Price:

17,30

GBP Price:

14,65

Цена, РУБ:

1425,00

Categories:

Media, Information and Communication
Politics
Economics/Statistics

Available:

Check the availability

V monografii rassmatrivaiutsia vozmozhnosti formirovaniia sovremennogo imidzha rossiiskikh regionov s ispol'zovaniem innovatsionnykh tekhnologii rebrendinga. Predstavleny modeli, kontseptsii i tekhnologii territorial'nogo brendinga, a takzhe pozitivnyi opyt otechestvennykh regionov po ikh primeneniiu na Chukotke, v Bashkirii, Ekaterinburge, Novosibirske. Razrabotan strategicheskii podkhod k formirovaniiu sovremennogo imidzha rossiiskikh regionov: opredeleny tseli i perspektivy imidzhevoi politiki, vydeleny osnovnye kommunikatory, obosnovany kriterii otsenki imidzhevoi privlekatel'nosti regiona

Other books by Vasilenko I:
Vasilenko I.V. Annotirovannyi ukazatel' periodicheskikh izdanii Novgorodskoi gubernii [1838-1927]: uchebnoe posobie
Vasilenko I.V. Maksim Gor'kii: vzgliad iz XXI veka: materialy nauchnoi konferentsii s mezhdunarodnym uchastiem, posviashchennoi 150-letiiu so dnia rozhdeniia A.M. Gor'kogo [20-22 maia, Velikii Novgorod, Staraia Russa]
Vasilenko I.A. Imidzh Rossii v usloviiakh informatsionnoi voiny: materialy nauchnoi konferentsii 24 noiabria 2015 g.

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